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集团15周年系列报道一:精耕细作十五载 几多风雨几多情

发表时间:2015-09-28 16:47:17  点击数:

她承载着很多芜湖人的温暖记忆:或许是搬入新居前来这里选购过几套床上用品,或许在这里挑选了孩子人生中第一辆童车,抑或是第一次约会时选择见面的地标建筑。

她是美丽江城的一张时尚名片:商场多次提档升级,多个知名品牌强势入驻,让她不仅成为芜湖人追寻时尚的目的地,也是外地人来芜游玩购物的首选之地。每一个大大小小的节假日,都能见到人头攒动的热闹风景。

她是华亿。

从2000年到2015年,华亿在江城已经走过15个春秋。回望来时路,从镜湖之畔一幢老楼起步,到南北楼双星辉映;从精耕芜湖本土市场,到向周边县市辐射;从起初单纯的发展百货业,到形成商业地产、百货超市连锁、文化休闲连锁三大主导产业,15年间,华亿迎着风雨,迎着阳光,纵然遭遇了一个又一个困境,但奋勇向前的脚步却从未停歇。

艰辛起步 扛起本土商业大旗

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在芜湖步行街站稳脚跟后。2003年,华亿开始向置业领域进军,先后在芜湖和合肥拿下两个地块,即芜湖华亭阳光和合肥华亿科学园。

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精耕细作  加速扩展商业版图

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直面压力  新常态下探索脚步不止

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向外拓展市场的同时,华亿树立"打好转型仗、谋求新发展"的思路。通过进一步优化服务、创新营销,华亿国际在全国百货行业普遍下滑的大背景下,稳中有升。同时,在社区民生中寻求突破,加快发展社区商业布点,截至目前,已完成12家"华亿生活超市社区店"的选址布点,6家开始对外营业。

"压力迫使华亿加快步伐,在探索中寻找机会。"项义水坦言,近两年华亿连续布下一枚又枚"棋子",其间面临过风险,产生过疑问,但同样收获了成长,磨砺了品质和意志。

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