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华亿乐购:拓展同城O2O一体化服务新边疆

专访华亿集团总裁、华亿乐购创始人项领

发表时间:2015-11-12 11:07:13  点击数:


华亿乐购电商logo

zai“shuang11”daolaideqianyitian,zairenmendemuguangbeixiyindaodianshangdazhanhexianshangxianxiajingxiangjiaolide“zhanhuofenfei”zhishi,wuhudiqudezhumingminqi、shangmaolongtouanhuihuayijituan,qiaoranwanchengleyulingwailiangjiaquanguozhumingqiyedezhanlvehezuoqianyue,yijiashiyinlianshangwuanhuifengongsi,lingwaiyijiazeshixingyeyinxinghefeifenxing。

11月10日下午,在战略合作签约现场,记者见证了华亿集团与这两家“国字号”企业的省级分公司、分行历史性握手的一刻,并对华亿集团总裁,同时也是华亿乐购同城O2O区域电商平台的创始人项领,进行了专访。从他的介绍中,我们看到了一家传统商贸企业在“+互联网”的道路上所做的探索与努力,也看到了区域电商,特别是同城O2O一体化服务所蕴含的潜力与魅力,更依稀看到了它给我们百姓生活带来的诸多便利和全新体验。


华亿集团总裁项领、华亿乐购创始人在战略合作签约仪式上介绍电商项目

记:项总您好,今天的签约仪式,对于华亿集团来说,有什么特别的意义?为什么会选择银联商务和兴业银行这两家企业作为战略合作伙伴?

xiang:ganxiemeitipengyoulaijianzhengwomendezhanlvehezuoqianyue。queshi,jintiandeqianyueduihuayijituanlaishuo,youzhetebiezhongyaodeyiyi,erqiewomenbaqianyueshijiandingzai“shuang11”daolaizhiqian,gengyouzhetebiedeyongyi。zheibujinshixiangshehuixuangaohuayijituanquanlidazaodequyudianshangpingtai“huayilegou”dezhengshiliangxiang,tongshi,yezhanshilewomenweilefazhanquyudianshangsuoqudedezhongdajieduanxingchengguo,zhanshilezaizhanlvehezuohuobandeqianglizhichi、jingchenghezuozhixia,womengongtongtuozhanshichangxinlingyu、kaipitongchengo2oyitihuafuwuxinbianjiangdejuexin、xinxinheshili。

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兴业银行一直是华亿集团重要的合作伙伴,在过去的合作中,我们深切地感受到了他们的服务质量、创新能力和开拓意识。此次签约,由省级分行作为合作主体,把双方的合作推上了更高的水平和境界。我们与兴业的合作,重点在于双方共同推出联名卡、电子银行的数据共享,以及将来为华亿乐购平台提供网络金融服务,包括对平台上的异业联盟成员、会员提供到B端和C端的金融服务等。我相信,有了兴业银行的“全天候、全渠道”贴身服务,我们一定能够在更大的空间共创新业、共兴大业。


华亿电商团队在国内知名电商总部考察交流

记:华亿集团打造自有的电商平台,好象已经酝酿了很久。能否介绍一下即将推出的“华亿乐购”区域电商平台?

xiang:zhengruninsuoyan,womenduibaokuowangluogouwuzaineidedianzishangwuyizhiqianglieguanzhu、shenrusikao、fanfuyunnianglehenjiu,zuizhongxuandinglezuo“tongchengo2oyitihuafuwuquyudianshang”zheigefangxiang,bingjiangzheigexindepingtaimingmingwei“huayilegou”。jiandandishuo,“huayilegou”zhuyaoweiraoweixiaofeizhetigonggaopinzhi、kesuyuandeshangpin,shixiangaotiyanzhinenghuadefuwuzheiyihexin,weishangjiajianlizizhuyingxiao、huiyuanweihu、gongyinglianjicai、quanjingzhifu、gaoxiaowuliupeisongdenggongxiangpingtai,zuizhongjianliyige“hulianwang+”shidaidexintongchengshangyeshengtaiquan。

huayilegouquyudianshangpingtaidedazao,zhongdianzaiyu“wudapingtai”dejianshe:ledianshangpingtai、lehuiyuanpingtai、lewuliupingtai、lebianlipingtai、lejinrongpingtai。ledianshangpingtaihuijibaihuo、chaoshi、yingyuan、qinzi、yule、meishi、jiudian、lvyou、meizhuang、bianminshenghuodengquanyetaixiangmu,tongguokuaxingyeshangjialianmeng,liyonghuayijilianmengshangjiaguanggao、huiyuanjiliuliangziyuan,zhengheyingxiao,shixiangongying。lehuiyuanpingtaidezhongdianzaiyushendukaifahuayiqixiagebankuaidehuiyuanziyuan,tongguodashujufenxixitong,jianligukedejingzhungoutongqudaohenengli。lewuliupingtaidezhongdianzaiyutongguo“supeida”jiejue“zuihouyigongli”peisongnanti,wangluofugaiquancheng,baozhengpeisongshixiaohezhiliang,weiyonghutigonggengyouzhibianjiedegouwutiyan。lebianlipingtaidezhongdianshijiejuegongyinglianwenti,zaifahuihuayiyuanyoudegongyinglianziyuandejichushang,tongguoyuanchandizhigongjijicaimoshi,jianshaozhongjianqudao,jiangdijinhuochengben,yubaiqianjiaziyinghejiamengbianlidian、hezuoshangshixiangongyingliangongxiang。lejinrongpingtaizecezhongyujianliduoyuanhuadezhifutixi,tongguoyuyinlian、xingyedenghezuohuobandeziyuanrongtong,bujinmanzugouwuxiaofeidezhifujiesuanxuqiu,haitongguodazao “legouqianbao”、“lechou”zhongchou、“lebei”xinyongzhifudengjinrongfuwuyupinpai,tigongwangluojinrongfuwu,fuzhimengyuan、huiyuanheqitakehudefazhan,diandinghuayilegouweiyizhanshizonghefuwupingtaidiwei。

zheiwudapingtaidejianshe,shiyigehuayilegoudezhongjimubiao,xuyaoxianyihounan、fenbushishi,danwomenyoumubiao、youjuexin,xiangzhezheigefangxiangwenbumaijin。

记:现在有句话叫“无电商、不生意”,好象所有的企业都在说着与O2O有关的话题,也有很多的企业在不断地烧钱,不停在试错,“华亿乐购”如何规避这些风险?或者说,华亿集团在做区域电商时,核心优势在哪里?

项:是的,这几年电商热高烧不退,很多企业在O2O的道路上不断地摸索,有的付出了很大的代价,更有一批企业由先驱变成了先烈,不断给我们警示。为了避免犯同样的错误,尽可能降低试错机率和成本,我们重点做了三个方面的工作:第一是杜绝盲目跟风,不做“盲人骑瞎马”的事情,而是冷静观察,理性思考,找出电商背后所蕴含的本质性、规律性的东西,那就是“客户成本、体验和黏性”。同时,也归纳出电商与实体经营线上线下共同面对的核心问题,就是“商品、服务、营销”,然后再围绕着这些关键词,来定位自己的线上平台建设的方向和业务重心。第二,加强学习,广泛对外交流,借鉴别人成功的经验和失败的教训,让自己少走弯路。最近两年,我们除了坚持参加全国性的行业、专业会议和培训外,还与云猴网、楼口网等国内区域电商平台的先行者深入沟通交流,赴台湾、日本等地学习当地企业做异业联盟、会员服务的成功之处,博采众长,为己所用。第三,也是最关键的一点,我们结合华亿集团自身的地域、品牌、资源优势,设计了一条具有华亿特色的O2O路径。我们有深耕芜湖15载的品牌效应,有自营百货、影院、超市的业态组合,有近50万的会员数据,还有各行业的优质合作伙伴,这些东西都是不可多得、无法复制的核心优势,现在,只需要我们为自己添上一双“+互联网”的翅膀,而且,这双翅膀是属于华亿独有的,我们就能闯出一条“同城020一体化服务”的新路来。


华亿电商团体在台湾考察交流

记:跨境电商现在是个非常热的话题,华亿乐购在这方面会有什么安排?

xiang:jinjinian,“quanqiugou”、“kuajinggou”deredurishenyiri,liannianbaochizhe20%~30%dezengzhang。jushangwubuyuce,2016nianzhongguokuajingdianshangjinchukoumaoyiejiangda6.5wanyiyuan,weilaijiniankuajingdianshangzhanzhongguojinchukoumaoyibilijianghuitigaodao20%。womendangranbunenghushizheigezhongyaodeyewubankuai。zaiwomendelebianlipingtaishang,jiuzhuanmenkaipilezheigedanyuan,tigongkuajingdianshangfuwu。womenzuolelianggefangxiangdegongzuo,yigefangxiangshibajingwaideyouzhishangpinyindaopingtaishanglai,baozhengpinpaihezhiliang,zheifangmianwomenyijingyumei、ri、ao、de、yingdengguoyijitaigangdiqudeziyuangongyingfangdachenggongshi;lingyigefangxiang,shibawomenshenbiande、quyuneideyouzhipinpai、teseshangpintuixiangjingwai,zuizhongdatongyigekuajingshuangxiangliutongdequdao。

记:包括京东在内的电商大佬,很多成本消蚀在物流配送的通道上了,严重制约了整体盈利水平。华亿乐购如何解决这一难题呢?

xiang:wuliupeisongshidianshanggongtongmianlindeyidananti。nanzaihechu?zijizuo,chengbengao,yidianlirundouyonglaiyangrenyangcheyangxitongle;waibaojibierenzuo,peisongzhiliangbufangxin,kehutiyanshouyingxiang。danshi,duiyuzuotongchengo2odequyudianshangpingtaieryan,zheigenantiyaorongyijiejueyixie,tebieshiduiyuwomenyongyouxianxiashitidian、chaoshiliansuotixideshangjiaeryan,zheigewentigenghaochuliyixie。

按照我们的规划,乐物流平台的建设,包括在市内建立2个大型仓储中心,3个冷链配送中心、20个城市配送中心、100家自提点,打造3000人物流运输团队,发展100家自营便利店和1000家加盟联营便利店。这些深入社区、覆盖全城的便利店,既是线下展示和体验店,也是线上的配送终端。我们并不准备将物流配送业务外包,相反,未来我们的这个平台完全可以外包其他的业务,既可以保证自身配送的效率和质量,又可以实现财务上的良性发展。

记:我们注意到,阿里、京东等电商巨头已经开始把注意力投向广大的农村市场,华亿乐购有没有对农村市场的关注和安排?

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记:华亿乐购的发展愿景是如何规划的?

九星霸体诀完整版免费xiang:jintiandeqianyueyishi,zhengshixuanbulehuayilegoupingtaidedansheng,yeshizheiyiquyudianshangpinpaidequanxinliangxiang。womenjihua,jinniande12yue,pingtaichubushangxianshiyunying,sannianshijiannei,wanchengwudapingtaidejianshe。zheigeguochengdangzhong,jiangbuduangenjushichanghekehuxuqiudebianhua,yijipingtaiyunyingzhongchuxiandegeleiwenti,zuochushiyingxingdeyouhuadiaozheng。zaipinpaiyingxiaohefazhanshang,xianqilizutongcheng,shengengxizuoquyushichang,dazaoo2oquanlingyuyitihuafuwu,bingtongguochengshumoshifuzhi,xiangshengneiwaiqitachengshituozhan。

当然,这只是一个发展的蓝图,要把蓝图变成现实,需要我们大胆实践,不断创新,一步一个脚印前行。好在,我们积累了15年的发展经验,赶上了“大众创业、万众创新”的美好时代,我们所在的城市又是一方创业的沃土和发展的热土,我们的身边又有一批真诚合作、共创共享的优秀伙伴,“华亿乐购”一定能够不断拓展新边疆、开辟新境界。