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专访家家悦董事长王培桓:半颗白菜的故事

发表时间:2016-06-16 10:09:25  点击数:

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半颗白菜的故事

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   据悉,家家悦会员购买销售占比达到72%,远高于一般同行,九星霸体诀完整版免费相信这就是家家悦长期并注并研究会员顾客的成效;而且家家悦一直十分关注18-35周岁顾客群体的消费变化,按王董的话说:他不容忍年轻客群的流失,因为今天流失了,就意味着失去了未来。

  wangdonggaosujizhe:gukeshilaiyishengcundejichu,erbushidangqiandexiaoshou,xiaoshoukeyitongguohenduobanfalaishixian,ruyikaoshifenjingbaodecuxiao;danyaoshikeguanzhukeliuliang、kedanjiadebianhua,rukedanjiaxiajiangle,jiuyaoqufenxiguanlianchenlieshibushiyouwentideng。

生鲜为什么选择自营?

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  tongyang,zaizaonian,guanyuchaoshijiujingshigaijiang“feishi”haishi“shengxian”zuoweizhulishangpin,tayuxingyeyijiadaxingliansuoqiyedelaozongyouguojiliezhenglun,erwangdongrenwei:chaoshimanzudeshirenmenrichangshenghuosuoxu,yingguanzhudeshigaopinhezhanxingqiangdexiguanxinggoumaideshangpin;chaoshishangpinyoujuyousan,rongyisanshideshifeixiguanxinggoumaideshangpin,rufuzhuang。

  congmuqianlaikan,chuantongdamaichangxiaoshouxiajiangbijiaomingxiandepinleishifuzhuanghedianqi,erzheiliangkuaizaijiajiayuedamaichangqiaqiazhanbibenlaijiubugao,suoyijiajiayueshoudianshangdengchongjijiaoxiao。

  dangran,wangdongrenwei:xuanzezuoqiangshenme,yebingbushijueduide,guanjianqujueyuzishendejingyingziyuanheyoushijinengli。

中央厨房建设,不能简单照搬
  在2013年正式投入运作的家家悦中央厨房,建筑面积约3万平米,现代化的食品生产线、整洁发亮的地面、严格的消毒流程、自动化程度高,堪称国内最高标准。在2015年10月,迎来了国务院副总理汪洋前来视察,并受到肯定。王培桓还和汪洋副总理开玩笑说:家家悦把威海妇女变懒了,因为她们都不做饭了,直接从家家悦买熟食;也把威海群众的夫妻感情搞好了,他们有更多时间可以去看电影了,有时间一起回味恋爱的感觉了。

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业态转型,五年前就已开始

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便利,不仅仅是地点

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  erwangdongrenwei:chulekongjiandejuliwai,shangpinshifouzhenzhengtiejingukedexuqiu,ranggukeyoumaidaotaxiangyaodeshangpin,shenzhirangmaichangchengweigukejiatingdebingxiang、chufang,caishiguanjian。

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 做电商,独辟蹊径

  jiajiayuededianshangzaijinianqianjiuyikaizhan,jinniandexiaoshoudafuzengzhang,yuyibanshitiqiyekaituodianshangbutong,jiajiayueyeshidupixijing:

一是主攻农村市场:在一中秋节促销档期,也恰逢国庆假期,王董发现卖的最好的竟然不是月饼,而是纸尿裤;探究原因,他了解到:是因为许多在外打工的父母在假期回到老家看望他们的孩子。做了农村电商后,他同样惊讶的发现:农村网购销售中占比第二位的竟是韩国商品(第一位是电器),原因是农村老人舍得给孩子买高品质的进口商品。

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   二是主推地方特色商品和跨境商品九星霸体诀完整版免费;王董认为地方商品很有空间,比如威海的大枣馒头,曾经有一个江苏的顾客一次性网购了200箱;而在跨境商品中,家家悦借助毗邻韩国的地利优势,主推韩国商品。

  zaijiajiayuedekuajingdianshangtiyanzhongxinkeyikandao,hanguoshangpinzhanledabufen,henduoshangpinjiagebiqitadianshangpingtaiyaobianyihenduo,shenzhiyouxieshangpinbihanguodangdihaibianyi。

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谈挑战,首要是顾客需求变化

  tandaodangqianjiajiayuemianlindetiaozhanshi,wangdongrenweicongjingyingjiaodueryan,zhuyaomianlinsandatiaozhan:

一是顾客研究是否能跟的上:不仅仅是满足消费者的当前需要,更要思考在引导消费方面做到领先,大数据不是时髦的东西,而是真正要提升大数据的综合分析能力,以及后续的商品组合能力。

二是成本控制和效率提高:效率包括资产效率和人效、坪效等,效率提升才能消化成本的提高。

三是供应链变革九星霸体诀完整版免费:供应链既有成本控制的问题,也有如何快速响应顾客变化的问题。实体商业最大的威胁不是电商,而是自己能力的提升,无论线上线下,核心是服务顾客。消费者其实不关心在哪儿买,而是关心它的价值是不是最好的。

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说未来,少说一点,多做一点

  muqian,jiajiayuezhengzaichoubeiipo;

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低调前行,少说多做,让业绩来说话或许是最好的证明!

  zaijinnianlingshouqiyexiaoshouhejinglipubianxiahuashi,wangdongxiangjizhetoulu:jiajiayuewulunshizhengtixiaoshou,haishitongdianxiaoshou,yijilirun,junjixubaochizengzhang。

Q&A环节

  lianshangwang:nimeitianhuiliulannaxiewangzhan?

九星霸体诀完整版免费  wangpeihuan:lianshangwangshiwomeitianbikandewangzhan,shihuoquxingyezixundezuizhuyaotujing,lingwaimeitianhaihuikanfenghuangwang、souhu。

  lianshangwang:yeneiliuchuanzuoshengxianyouliangdajutou:beijiajiayue、nanyonghui,ninruhekandai?

  wangpeihuan:wobuzantong,qishixianzaizhongguobushaoqiyedouhenyoutese,geyouqiangxiang,doushizhidexuexide。

九星霸体诀完整版免费  lianshangwang:youkaolvguojiebanrenwentima?

九星霸体诀完整版免费  wangpeihuan:shichang、qiyedoushikuaisubianhua,muqianhaihennanjiang;worenweiyigeqiyepeiyangdebushiyigegeren,ershiyigetuanduihequnti。

  lianshangwang:ningerenyoushenmexinmengxiangma?

  王培桓:人生不管做什么,都是一个过程,把你应该做的事情做好;你身处在这个行业中,就应该思考为行业贡献点什么;如果所有行业人都能这么想,都做过一件、两件能推动行业进步的事,这个行业就一定会更好。
  (联商网)